Government Website Authorization vs Business Registration for Google Ads

Short answer

A business registration (or trade license) proves that your company legally exists. Government website authorization shows that a government has authorized your domain to provide a specific document or service. Google Ads uses registration documents in advertiser verification, but for authorized-provider certification it lists business licenses and registry entries as evidence that does not count.

Business registration compared with government website authorization
Business registration / licenseGovernment website authorization
ProvesYour company exists and may tradeA government authorized you for a specific document or service
Issued forMost businessesSelected partners or specialists
Where it is used in Google AdsAdvertiser verification (identity)Certification as an authorized provider
Counts as authorization?No, according to Google’s updateYes, if it meets the criteria
Typical formCertificate, registry entryOfficial public page or directory linking to your domain

Why registration is not authorization

Registering a company is open to almost anyone and says nothing about whether a government has approved that company to handle its documents or services. The October 2026 update makes this explicit by listing business or trade licenses and registrations on business registries, whether government-managed or not, among the examples that are not valid authorization.

Our interpretation

The confusion is understandable: a registration certificate is issued by a government, and Google asks for it during verification. But it answers “who are you?”, not “are you authorized to provide this service?”.

Where each document belongs

  • Advertiser verification: registration documents, representative ID, and other documents Google lists for your country. See verification documents.
  • Certification form (authorized provider): the official government website that links to your domain and references you as authorized. See authorized provider requirements.

Example

A company in India is incorporated, holds a GST certificate and has a trade license. It helps customers apply for a covered document. Its incorporation certificate can support advertiser verification. None of these documents make it an authorized provider. It would need an official government website to link to its domain and explicitly reference it as authorized for that document, or another certification option would have to apply.

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What each one can and cannot do for you

What different documents can do in Google Ads
DocumentCan help withCannot do
Certificate of incorporation / registry entryAdvertiser verification (organization identity)Prove authorization for a covered service
Trade or business licenseProving you may trade, where licenses are requiredProve authorization for a covered service
Commercial contract with a government supplierExplaining business relationshipsCount as authorization (Google lists it as invalid)
Official government directory listing with linkAuthorized provider certificationReplace advertiser verification documents

Frequently asked questions

Our government registry entry links to our website. Does that count?

Google lists registrations or entries on business registries, government-managed or otherwise, as examples that are not valid authorization, even if they include a link.

Do I still need registration documents if I am authorized?

Yes, for advertiser verification. Authorization and identity are checked separately.

Official sources

Google updates its policies and help pages. We last checked these sources on 7 October 2026. If this article and Google’s documentation differ, Google’s documentation applies.

About the author

Mathew D'Souza

Google Ads Specialist · 10+ years of experience

Mathew D'Souza is a Google Ads Specialist with more than 10 years of professional experience in digital advertising and Google Ads. Through Ads Verification Pro, he provides independent guidance and practical support for advertisers dealing with Google Ads policy, verification, certification and compliance requirements.

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