Independent Google Ads Policy & Compliance Support

Google Ads Government Documents & Services Verification

Understand Google Ads requirements for government documents and services, certification, advertiser verification, eligibility and policy compliance.

Independent compliance guidance. Not affiliated with Google LLC or any government agency.

Where to start

What are you trying to solve?

Government Verification

Understand verification requirements for advertisers offering government-related documents and services.

Certification

Learn when Google Ads certification may be required and how to prepare.

Advertiser Verification

Prepare for advertiser verification and understand common documentation issues.

Policy Disapproval

Understand why ads may be disapproved and how to review your account and landing pages.

How it works

A structured approach to compliance

Understand your situation

Identify what you advertise, where, and on whose behalf.

Review policy requirements

Compare your situation with the current official Google Ads policy.

Identify compliance gaps

Check your account, website and landing pages for potential issues.

Prepare for verification or certification

Organise the information and documents you need before you apply.

Core topics

Explore the main topic areas

Independent explanations of each part of the policy, with links to the official Google sources.

Government Documents & Services

The policy overview: who it applies to and what it requires.

Government Verification

How verification works for government-related advertisers.

Government Certification

When certification may be needed and what it involves.

Advertiser Verification

Identity and business verification for Google Ads accounts.

Policy Compliance

Policy rules, restrictions and how they are applied.

Disapprovals

Common reasons for disapproval and how to respond.

Eligibility checker

Not sure whether your business falls under the policy?

Answer three short questions for general guidance on which requirements may apply. The checker gives guidance only and does not determine eligibility.

Compliance services

Independent compliance reviews

Practical reviews of your website, landing pages and business information against the policy.

Policy Compliance Audit

A structured review of your website and business information against the policy.

Verification Support

Guidance on preparing information and documents for verification.

Landing Page Compliance Review

A detailed check of the pages your ads point to.

We do not guarantee Google Ads approval, verification or certification. Final decisions are made by Google.

Resources

Latest articles

Why use this resource

Built around policy, not promises

Independent guidance

Not affiliated with Google or any government agency.

Policy-focused research

Based on official Google Ads policy documentation.

Clear explanations

Plain-language explanations of complex requirements.

Practical compliance reviews

Specific, actionable findings - without promises of approval.

Official sources

Always verify with official Google sources

Google Ads policies change. Our guidance links to the official Google Ads Help Center pages it is based on, and you should always confirm current requirements there.

Need help understanding your Google Ads policy requirements?

Request an independent compliance review of your account setup, website and landing pages.