Compliance service
Google Ads Policy Compliance Audit
An independent, policy-focused review of your business information, website and advertising setup against Google’s current Government Documents and Services policy. The goal: identify potential compliance issues before you submit for review.
Overview
What the audit is
Google restricts ads for certain government documents and services, and applies strict criteria to who may run them. Problems often come from details that are easy to overlook: wording that suggests a government connection, a domain that promotes more than it is authorized for, or business details that do not match across your website and account.
The audit looks at these areas systematically and gives you a prioritized list of observations and recommended changes. You decide what to change; Google decides on certification and ad approval.
What Google says
According to Google’s current policy, only certified governments and authorized providers may run ads that promote the direct acquisition of specific government documents and services. Since 5 October 2026, authorized providers must also meet stricter criteria for government website linking, service scope and targeting.
Official Google source
Government documents and services (Advertising Policies Help)
Who it is for
Who this service is for
- Advertisers preparing to apply for Google’s government documents and services certification.
- Advertisers whose ads were disapproved or restricted under this policy.
- Businesses that are unsure whether their services fall within the policy.
- Authorized providers checking their setup against the October 2026 criteria.
- Agencies managing accounts for businesses in these categories.
Scope
What we review
1. Business identity
The legal entity behind the ads and how it is presented on your website and in your account.
2. Website and domain
Every domain used in your ads, what each one promotes, and whether that matches your application.
3. Landing pages
The pages your ads lead to: what users see first and how they reach your service.
4. Service descriptions
Whether your description of the service matches what you actually provide.
5. Government relationship claims
Wording, logos and design that could suggest a government connection, and evidence for any authorization you claim.
6. Contact information
Whether users can see who you are and how to reach you, consistently with your business identity.
7. Terms and policies
Availability and clarity of terms, privacy policy and refund or cancellation information.
8. Pricing and payment information
Whether fees are clear before payment, and whether your fee is distinguished from any official government fee.
9. Advertiser information consistency
Names, addresses and domains across your website, payments profile, verification and certification details.
10. Policy-risk areas
Covered categories, regional exclusions, targeting against your authorization, and the October 2026 criteria.
Process
How the audit works
Submit your information
Send your website and a description of your situation using the contact form. No passwords or ID documents.
Review current requirements
We check the current Google policy pages that apply to your category and route.
Identify potential gaps
We compare your website, wording and information against those requirements.
Provide recommendations
You receive prioritized observations with references to the relevant Google policy pages.
You implement changes
You decide what to change and make the changes. You submit to Google yourself.
Deliverable
What you receive
- Compliance observations: what we found, page by page.
- Risk areas: where your setup may conflict with current requirements.
- Recommended changes: specific, practical changes to consider.
- Page-level recommendations: which URL, which wording, which element.
- Policy references: links to the official Google pages each point relates to.
- Priority levels: high, medium or low, based on our assessment of potential impact.
Before you request an audit
- Read the main guide to see which route may apply to you.
- Try the eligibility checker for an initial screening.
- Have your website URL and any Google notices ready.
What we do not guarantee
Google makes the final decision. This is independent compliance support. We are not Google or a government body, and we are not affiliated with, endorsed by, or partnered with either. We do not guarantee:
- Google approval
- Google certification
- ad approval
- account reinstatement
- any verification outcome
FAQ
Frequently asked questions
Will the audit get my ads approved?
No one outside Google can promise that. The audit identifies potential compliance issues before you submit for review, so you can address them. Google makes the final decision.
Do you need my Google Ads password?
No. We never ask for Google Ads passwords, account credentials, ID numbers or payment details.
Is this an official Google review?
No. Ads Verification Pro is independent and not affiliated with Google or any government agency.
What if my business is not covered by the policy?
The audit can show whether your ads appear to promote a covered document or service. If they do not, Google’s certification form includes an option to say your ads should not be in scope. See certification options.
Do you make the changes for me?
The audit gives recommendations. You decide which changes to make and implement them.
Official Google sources
Where this page describes Google’s requirements, it is based on these official pages. Always check Google’s current documentation before taking action.
Keep reading
Related guides
Government Documents & Services
The main guide: who the policy applies to and what it requires.
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
Landing Page Compliance Review
A policy-focused review of the pages your ads point to.