Short answer
If an official government website links to your domain and explicitly authorizes you for a specific document or service, apply through Google’s certification form as an “authorized, non-government provider”, giving your domain and the government page. Then complete advertiser verification with matching details. Once certified, keep your domain limited to the authorized service, target only the authorized regions (unless the category is transnational), and recheck whenever your authorization or website changes.
Key takeaways
- Confirm you meet all three criteria before applying.
- Use the deep link to the government page in the form.
- Set up campaigns so that services and locations match the authorization.
- Review compliance after any change to authorization, domain or offer.
Before applying
Check the three criteria in authorized provider requirements. In particular, check that the government page links to the exact domain in your ads and that your domain does not promote other services.
Applying
- Choose “I qualify as an authorized, non-government provider”.
- Enter the authorized domain(s) you will use in ads.
- Enter the official government website from which your domain is linked and explicitly referenced as authorized.
- Complete the account fields and attach documentation, such as a screenshot of the government page and any authorization letter.
- Complete advertiser verification with matching details.
Field-by-field guidance: certification application guide.
Setting up campaigns within your authorization
| Setting | Recommendation |
|---|---|
| Location targeting | Only the authorized regions; for transnational categories, document why your targeting fits |
| Keywords | Only the authorized document or service |
| Ad text | Describe your role accurately; no “official” claims |
| Final URLs | Only the certified domain(s) |
| Landing pages | Private-provider statement, fees, link to the official source |
Our interpretation
These are our recommendations for meeting Google’s criteria in practice. Google’s policy sets the criteria; it does not prescribe specific campaign settings.
Staying compliant
- Monitor the government page. If it is moved, edited or removed, your authorization evidence changes.
- Keep the domain focused. New services on the same domain can break the service-scope criterion.
- Watch default settings. New campaigns can default to broad location targeting.
- Track policy updates. Our policy change tracker records changes to this policy.
- Run regular reviews. Our compliance guide suggests a monthly routine.
What Google says
Google reserves the right to deny or revoke certification at any time if your domain violates any of its policies.
Want your landing pages checked against the policy?
Common mistakes after certification
- Adding a new service to the certified domain because it “fits” the business.
- Launching a new campaign with default worldwide targeting.
- Switching to a new domain or landing page builder without updating the certification.
- Using the certification as a marketing claim (“Google-certified provider”).
- Not noticing that the government listing was moved or changed.
Frequently asked questions
Can I mention my authorization on my website?
Yes, describing your government authorization accurately and linking to the government page is helpful. Do not describe Google certification as an endorsement.
What if my authorization is renewed with a different scope?
Update your domain, ads and targeting to the new scope. If the government page or your domains change, contact Google through your account so your certification reflects the current situation.
Do I need a separate domain for each authorized service?
Not necessarily. Your domain must promote only the document or service corresponding to your authorization(s). If you are authorized for several services, they can share a domain within that scope.
Related guides
- Google Ads government certification
- Authorized provider requirements
- Landing page compliance checklist
Official sources
Google updates its policies and help pages. We last checked these sources on 7 October 2026. If this article and Google’s documentation differ, Google’s documentation applies.
