Country guide · Peru
Google Ads Government Certification in Peru
Quick answer
Google’s policy lists Peru as a regional exclusion in three categories: business identifiers; healthcare and health insurance (within health and welfare programs); and public road access fees and passes. Peru’s health exclusion is the broadest in the policy, covering both healthcare and health insurance. Google names no Peruvian document as an example. Other covered services follow the general rules.
On this page
- Quick summary
- The policy for advertisers in Peru
- Does Peru require Google Ads government certification?
- Peruvian references in Google's policy
- Peru-specific considerations
- Government providers in Peru
- Authorized non-government providers
- Advertiser verification
- Certification vs advertiser verification
- Landing page considerations
- Common problems
- Practical preparation checklist
- Next steps
- Frequently asked questions
- Official Google sources
Key points
- Peru: regional exclusions for business identifiers, healthcare and health insurance, and public road access fees and passes.
- Peru’s health exclusion covers both healthcare and health insurance.
- Welfare benefits outside healthcare and insurance remain covered.
- Identity, passport, driver license and vehicle services are not excluded.
Quick summary
| Topic | What it means |
|---|---|
| Mentioned in Google’s policy? | Yes: three regional exclusions |
| Peruvian examples | None |
| Regional exclusions for Peru | Business identifiers; healthcare and health insurance; public road access fees and passes |
| Not excluded | Regional ID numbers, passports, driver licenses, vehicle registration, license plates, non-health welfare benefits and others |
| Country-wide certification rule? | No |
The policy for advertisers in Peru
Peru and Colombia each have three exclusions, and they share two of them (business identifiers and road access). Peru differs in health: Google excludes both healthcare and health insurance for Peru, whereas Colombia has no health exclusion.
Does Peru require Google Ads government certification?
No country-wide rule applies. Depending on the service:
- Business identifier, healthcare or health insurance, and road access services targeting Peru: regional exclusions; apply to be excluded.
- Other covered services: certification may be required depending on the advertiser type.
Peruvian references in Google's policy
| Category | Peru in the policy | Effect |
|---|---|---|
| Business identifiers | Regional exclusion: Peru | Apply for exclusion |
| Health and welfare assistance programs | Regional exclusion: healthcare and health insurance in Peru | Healthcare and insurance: apply for exclusion; other benefits covered |
| Public road access fees and passes | Regional exclusion: Peru | Apply for exclusion |
Peru-specific considerations
Health exclusions compared
| Country | Health exclusion as written by Google |
|---|---|
| Peru | Healthcare and health insurance |
| Germany | Health insurance |
| Israel | Healthcare |
Other welfare benefits in the category, such as unemployment or housing assistance, remain covered for Peru.
Company services
Company registration and tax identifier services targeting Peru can use the business identifiers exclusion.
What is not excluded
Identity documents, passports, driver licenses, vehicle registration and license plates follow the general rules.
Government providers in Peru
National, regional and municipal bodies can apply as government providers using their official domains (typically gob.pe).
Authorized non-government providers
For covered services, intermediaries need a link and explicit authorization reference on an official, public government website for the specific service, a domain limited to that service and matching targeting. A taxpayer or company registration does not count as authorization.
Advertiser verification
Use the document list Google shows for Peru in your account and match the registered company name exactly.
Certification vs advertiser verification
Landing page considerations
We recommend clear company identification, transparent fees, links to official services and no government emblems, also for excluded services.
Common problems
- Treating all welfare programs as excluded because health is.
- Assuming identity or vehicle services are excluded.
- Not applying for the exclusion.
Practical preparation checklist
- Map services to the three excluded categories and the rest.
- Apply for the matching exclusions.
- Assess other services under the general rules.
- Prepare verification documents.
Offering company, health insurance or toll services in Peru?
Next steps
For advertisers in Peru, these guides and services are the most useful next steps:
- How the government documents and services policy works and our policy reference with all categories
- Government certification options and which certification option fits you (including exclusions)
- How certification and verification fit together and the advertiser verification guide
- How all 20 countries compare, category by category, or browse all country guides
- Prepare with the verification checklist or get help: verification support, landing page review, policy compliance audit or contact us
Frequently asked questions
Which health services are excluded for Peru?
Google lists healthcare and health insurance in Peru as a regional exclusion. Other welfare benefits in the category remain covered.
Are company registration services excluded in Peru?
Yes. Peru is one of four regions excluded for business identifiers, with Colombia, France and India.
Are driver license services excluded in Peru?
No. Driver license regional exclusions are Israel and Italy.
Official Google sources
Google updates its policies and help pages. Check the current version of these pages before you apply or change your account. We last checked them on the “Last reviewed” date shown at the top of this page.
Keep reading
Related resources
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
Colombia
Three regional exclusions: business identifiers, criminal background checks and road access fees. No examples.
Brazil
Regional exclusions for criminal background checks and public road access fees and passes. No Brazilian examples.