Country guide · Norway
Google Ads Government Certification in Norway
Quick answer
Norway appears in Google’s policy once, as a regional exclusion for hunting or fishing licenses. Unlike France, where only fishing licenses are excluded, the listing for Norway is not limited to one type. Google does not name any Norwegian document as an example. Other covered services in Norway follow the general rules.
On this page
- Quick summary
- The policy for advertisers in Norway
- Does Norway require Google Ads government certification?
- What the exclusion covers
- Norway-specific considerations
- Government providers in Norway
- Authorized non-government providers
- Advertiser verification
- Certification vs advertiser verification
- Landing page considerations
- Common problems
- Practical preparation checklist
- Next steps
- Frequently asked questions
- Official Google sources
Key points
- Norway: regional exclusion for hunting or fishing licenses.
- Google’s listing for Norway is not restricted to fishing (the French exclusion is).
- No Norwegian examples or other Norway-specific rules.
- Advertisers still apply to be excluded and complete advertiser verification.
Quick summary
| Topic | What it means |
|---|---|
| Mentioned in Google’s policy? | Yes, once |
| Norwegian examples | None |
| Regional exclusion for Norway | Hunting or fishing licenses |
| Everything else | General rules |
| Country-wide certification rule? | No |
The policy for advertisers in Norway
Norway’s single reference relates to outdoor activities. Fishing tourism and hunting are significant in Norway, and services that help visitors and residents obtain permits are common. Google lists Norway as excluded for this category, so those advertisers can take the exclusion route.
Does Norway require Google Ads government certification?
Google’s current public policy does not identify a broad country-specific certification rule for Norway. Requirements depend on the service:
- Hunting or fishing license services targeting Norway: regional exclusion; no need to qualify as a government or authorized provider, but you still apply to be excluded.
- Other covered services: certification may be required depending on the service and advertiser type.
What the exclusion covers
Google describes the category as “applying for a hunting license or permit, applying for a short term fishing permit, registering for commercial fishing”.
| Region | Exclusion as written by Google |
|---|---|
| Norway | Norway (the category) |
| France | Fishing licenses in France |
Our interpretation: because Norway is listed without qualification, hunting permits and fishing permits (including short-term permits and commercial fishing registration) targeting Norway fall under the exclusion.
Norway-specific considerations
Fishing tourism
Tour operators and booking platforms that sell fishing trips including permits can use the exclusion for ads targeting Norway. Keep the permit part accurately described.
What is not excluded
Passports, identity numbers, driver licenses, vehicle registration, road tolls and travel authorizations connected with Norway are not excluded and follow the general rules.
Government providers in Norway
State agencies and municipalities can apply as government providers using their official domains.
Authorized non-government providers
For covered services, Norwegian intermediaries need explicit authorization with a link on an official, public government website for the specific service, a domain limited to that service and matching targeting. A Brønnøysund Register Centre entry is a registry entry and does not count as authorization.
Advertiser verification
Exclusion applicants complete advertiser verification. Use the document list Google shows for Norway in your account and match the registered organization name exactly.
Certification vs advertiser verification
Landing page considerations
We recommend making clear whether the permit price includes official fees, who issues the permit and how users can buy it directly from the issuing body.
Common problems
- Not applying for the exclusion.
- Using the exclusion for campaigns targeting other countries.
- Assuming other Norwegian government services are excluded too.
Practical preparation checklist
- Separate hunting and fishing permit services targeting Norway.
- Apply for the regional exclusion.
- Assess any other government-related services under the general rules.
Selling hunting or fishing trips with permits in Norway?
Next steps
For advertisers in Norway, these guides and services are the most useful next steps:
- How the government documents and services policy works and our policy reference with all categories
- Government certification options and options for private government service providers
- How certification and verification fit together and the advertiser verification guide
- How all 20 countries compare, category by category, or browse all country guides
- Prepare with the verification checklist or get help: verification support, landing page review, policy compliance audit or contact us
Frequently asked questions
Can I advertise fishing permits for Norway?
Norway is a regional exclusion for hunting or fishing licenses. You do not need government or authorized-provider status for this category but still apply to be excluded.
Are hunting licenses included in the Norway exclusion?
Google lists “Norway” for the hunting or fishing licenses category without limiting it to fishing, unlike France.
Are other Norwegian services excluded?
No. Norway has no other regional exclusion.
Official Google sources
Google updates its policies and help pages. Check the current version of these pages before you apply or change your account. We last checked them on the “Last reviewed” date shown at the top of this page.
Keep reading
Related resources
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
France
Carte d'identité, casier judiciaire, Crit'Air and carte grise are named examples. Exclusions for business identifiers and fishing licenses.
Germany
Führungszeugnis is a named example. Regional exclusions for health insurance, vehicle owner registration and license plates.