Country guide · Israel
Google Ads Government Certification in Israel
Quick answer
Google’s policy lists Israel as a regional exclusion in three categories: healthcare (within health and welfare programs), driver licenses, and public road access fees and passes. Israel and Italy are the only regions excluded for driver licenses. Google names no Israeli document as an example. Other covered services, including welfare benefits other than healthcare, follow the general rules.
On this page
- Quick summary
- The policy for advertisers in Israel
- Does Israel require Google Ads government certification?
- Israeli references in Google's policy
- Israel-specific considerations
- Government providers in Israel
- Authorized non-government providers
- Advertiser verification
- Certification vs advertiser verification
- Landing page considerations
- Common problems
- Practical preparation checklist
- Next steps
- Frequently asked questions
- Official Google sources
Key points
- Israel: regional exclusions for healthcare, driver licenses and public road access fees and passes.
- The health exclusion is healthcare; other welfare benefits remain covered.
- Israel and Italy are the only regional exclusions for driver licenses.
- Vehicle registration and license plates are not excluded for Israel.
Quick summary
| Topic | What it means |
|---|---|
| Mentioned in Google’s policy? | Yes: three regional exclusions |
| Israeli examples | None |
| Regional exclusions for Israel | Healthcare (health and welfare programs); driver licenses; public road access fees and passes |
| Not excluded | Welfare benefits other than healthcare, vehicle registration, license plates, ID numbers, passports and others |
| Country-wide certification rule? | No |
The policy for advertisers in Israel
Israel’s exclusions span health, driving and roads. Advertisers in these areas targeting Israel can use the exclusion route. Services in other categories follow the general rules.
Does Israel require Google Ads government certification?
No country-wide rule applies. Depending on the service:
- Healthcare services, driver license services and road toll or pass services targeting Israel: regional exclusions; apply to be excluded.
- Other covered services, including non-healthcare welfare benefits: certification may be required depending on the advertiser type.
Israeli references in Google's policy
| Category | Israel in the policy | Effect |
|---|---|---|
| Health and welfare assistance programs | Regional exclusion: healthcare in Israel | Healthcare: apply for exclusion; other benefits covered |
| Driver license | Regional exclusion: Israel | Apply for exclusion |
| Public road access fees and passes | Regional exclusion: Israel | Apply for exclusion |
Israel-specific considerations
Healthcare vs other benefits
Google’s exclusion reads “Healthcare in Israel”. Google’s health and welfare category also covers health insurance, disability aid and welfare benefits such as unemployment, food assistance, child care and housing. Our interpretation: only the healthcare part is excluded for Israel; services promoting other benefits remain covered.
Driving
Driver license services targeting Israel are excluded, while vehicle owner registration and license plate numbers are not.
Tolls
Toll road and road pass services targeting Israel can use the exclusion.
Government providers in Israel
Ministries, authorities and local councils can apply as government providers using their official domains (typically gov.il).
Authorized non-government providers
For covered services, intermediaries need a link and explicit authorization reference on an official, public government website for the specific service, a domain limited to it and matching targeting. Company registration does not count as authorization.
Advertiser verification
Use the document list Google shows for Israel in your account and match the registered company name exactly, including when documents are in Hebrew and the payments profile is in English.
Certification vs advertiser verification
Landing page considerations
We recommend clear business identity, transparent fees, links to official services and no state emblems, also for excluded services.
Common problems
- Treating all welfare benefits as excluded because healthcare is.
- Extending the driver license exclusion to vehicle registration or plates.
- Name mismatches between Hebrew and English versions in verification.
Practical preparation checklist
- Separate healthcare, driver license and road services from other services.
- Apply for the matching exclusions.
- Assess other services, including non-healthcare benefits, under the general rules.
- Prepare verification documents.
Offering healthcare, driving or benefit services in Israel?
Next steps
For advertisers in Israel, these guides and services are the most useful next steps:
- How the government documents and services policy works and our policy reference with all categories
- Government certification options and which certification option fits you (including exclusions)
- How certification and verification fit together and the advertiser verification guide
- How all 20 countries compare, category by category, or browse all country guides
- Prepare with the verification checklist or get help: verification support, landing page review, policy compliance audit or contact us
Frequently asked questions
Are all health and welfare services excluded in Israel?
No. Google’s exclusion is “Healthcare in Israel”. Other benefits in the category, such as unemployment, housing or child care benefits, are not mentioned as excluded.
Are vehicle registration services excluded in Israel?
No. Israel is excluded for driver licenses and road access fees, not for vehicle owner registration or license plates.
Do excluded advertisers still need advertiser verification?
Exclusion applicants go through Google’s certification process, and advertiser verification is a separate requirement that may apply.
Official Google sources
Google updates its policies and help pages. Check the current version of these pages before you apply or change your account. We last checked them on the “Last reviewed” date shown at the top of this page.
Keep reading
Related resources
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
Italy
One reference: a regional exclusion for driver licenses. All other categories follow the general rules.
Peru
Three regional exclusions: business identifiers, healthcare and health insurance, and road access fees and passes.