Country guide · Brazil
Google Ads Government Certification in Brazil
Quick answer
Google’s policy lists Brazil as a regional exclusion for two categories: criminal background checks, and public road access fees and passes. Google does not name any Brazilian document as an example. Services targeting Brazil in other covered categories, such as identity numbers, business identifiers, driver licenses, vehicle registration or passports, follow the general rules.
On this page
- Quick summary
- The policy for advertisers in Brazil
- Does Brazil require Google Ads government certification?
- Brazilian references in Google's policy
- Brazil-specific considerations
- Government providers in Brazil
- Authorized non-government providers
- Advertiser verification
- Certification vs advertiser verification
- Landing page considerations
- Common problems
- Practical preparation checklist
- Next steps
- Frequently asked questions
- Official Google sources
Key points
- Brazil: regional exclusions for criminal background checks and public road access fees and passes.
- Brazil is not excluded for business identifiers or vehicle registration.
- Excluded advertisers still apply to be excluded and complete advertiser verification.
Quick summary
| Topic | What it means |
|---|---|
| Mentioned in Google’s policy? | Yes: two regional exclusions |
| Brazilian examples | None |
| Regional exclusions for Brazil | Criminal background checks; public road access fees and passes |
| Not excluded | Regional ID numbers, business identifiers, driver licenses, vehicle registration, license plates, passports and other categories |
| Country-wide certification rule? | No |
The policy for advertisers in Brazil
Brazil shares both of its exclusions with Colombia. For criminal record certificates and road tolls or passes, advertisers targeting Brazil can take the exclusion route. For identity numbers, company registration numbers or vehicle documents, there is no Brazilian exception.
Does Brazil require Google Ads government certification?
No country-wide rule applies. Depending on the service:
- Criminal record certificate services targeting Brazil: regional exclusion; apply to be excluded.
- Toll, transport fee or road pass services targeting Brazil: regional exclusion; apply to be excluded.
- Other covered services: certification may be required depending on the advertiser type.
Brazilian references in Google's policy
| Category | Brazil in the policy | Other regions with the same exclusion |
|---|---|---|
| Criminal background checks | Regional exclusion | Argentina, Colombia, Spain |
| Public road access fees and passes | Regional exclusion | Australia, Bangladesh, Canada, Colombia, Israel, Peru, Taiwan |
Brazil-specific considerations
Business identifiers are covered
Brazil is not among the excluded regions for business identifiers (those are Colombia, France, India and Peru). Services that promote obtaining company registration numbers for Brazil are in scope.
Background-check services
Services offering criminal record certificates or background checks targeting Brazil can apply for the exclusion. If the same platform also offers identity-number or business-registration services, those remain covered.
Vehicle services
Tolls and road passes are excluded; vehicle owner registration, license plates and driver licenses are not.
Government providers in Brazil
Federal, state and municipal bodies can apply as government providers using their official domains (typically gov.br).
Authorized non-government providers
For covered services, Brazilian intermediaries need a link and explicit authorization reference on an official, public government website for the specific service, a domain limited to that service and matching targeting. A company registration number is a registry entry and does not count as authorization.
Advertiser verification
Use the document list Google shows for Brazil in your account. Keep the legal company name (razão social) consistent with the payments profile; a trade name (nome fantasia) on its own can cause a mismatch.
Certification vs advertiser verification
Landing page considerations
We recommend clear company identification, transparent fees, links to the official service and no government emblems, including on excluded services.
Common problems
- Assuming business registration services are excluded in Brazil.
- Not applying for the exclusions.
- Trade-name vs legal-name mismatches in verification.
Practical preparation checklist
- Separate background-check and toll services from other services.
- Apply for the matching regional exclusions.
- For covered services, check authorization.
- Prepare verification documents.
Offering background-check, toll or registration services in Brazil?
Next steps
For advertisers in Brazil, these guides and services are the most useful next steps:
- How the government documents and services policy works and our policy reference with all categories
- Government certification options and options for private government service providers
- How certification and verification fit together and the advertiser verification guide
- How all 20 countries compare, category by category, or browse all country guides
- Prepare with the verification checklist or get help: verification support, landing page review, policy compliance audit or contact us
Frequently asked questions
Can I advertise criminal record certificate services in Brazil?
Brazil is a regional exclusion for criminal background checks. You do not need government or authorized-provider status for that category but still apply to be excluded.
Are company registration services excluded in Brazil?
No. Business identifier exclusions are Colombia, France, India and Peru.
Are toll payment services excluded?
Yes, Brazil is a regional exclusion for public road access fees and passes.
Official Google sources
Google updates its policies and help pages. Check the current version of these pages before you apply or change your account. We last checked them on the “Last reviewed” date shown at the top of this page.
Keep reading
Related resources
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
Colombia
Three regional exclusions: business identifiers, criminal background checks and road access fees. No examples.
Peru
Three regional exclusions: business identifiers, healthcare and health insurance, and road access fees and passes.